Why Should They Choose You? How to Define Your Value Proposition
Wednesday, December 19, 2018, at 9:30 am PST

By: Paul Kiewiet, MAS

When you sell the same products from the same sources in the same way to the same prospects, why should they choose you? How are you really different? How do you communicate that difference? In this one hour webinar, you will learn how to define your ideal customer and how to understand their needs so you can communicate why they will want to choose you

Attendees will learn:

  • How to identify features but sell benefits
  • Ten Questions to Define Your Ideal Customer
  • How to Write Your Value Proposition



About Paul Kiewiet
Paul is an industry speaker, coach, consultant and executive director of MiPPA. He is the founder of a sales promotion agency and distributor that served companies such as Kellogg’s, Whirlpool, Coca-Cola and many other national and international accounts. He was Chairman of PPAI in 2007 and was inducted into the MiPPA Hall of Fame in 2010 and into the PPAI Hall of Fame in 2015.

1 CAS Credit when you include your PPAI PIN# on your post-webinar survey.


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