"Successful Cause Marketing with Promotional Products (The PromoCares Experiment)"
    Wednesday, May 30, 2018 at 9:30 am PST

    By: Roger Burnett

    Younger buyers of Promotional Products have an innate desire to connect to brands with a story to tell and a commitment to social cause(s). Promotional Products Distributors and Suppliers have unique selling opportunities when adding Cause Marketing outcomes to the transaction, and successful execution of this strategy proves to often be a difference maker when End Buyers make a product choice.
     
    Learning Objectives:

    - Develop discovery questions to uncover a passion for philanthropy in your prospects
    - Statistical evidence on market demand for Cause Marketing-based product and Industry-specific statistics on current campaigns
    - Digest case studies on other Cause-Marketing efforts thru PromoCares participating Suppliers.


    About Roger Burnett:

    Burnett is a MiPPA Past President and Past President of the Regional Association Council (RAC). Roger has spent 20+ years making complex concepts more understandable for both buyers and sellers alike and has devoted the majority of his recent career to writing and executing sales and marketing plans for early and mid-stage businesses.

    He is the Vice President of Sales and Marketing of Branded Logistics, a supplier company bringing the Otter Box brand to our industry.

    1 CAS Credit 


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