"Get In Touch! How to Use PPAI Research and Resources to Grow Your Business"
    Wednesday, July 25, 2018 at 9:30 am PST

    By: Dana Geiger

    Content is the new currency that drives brand engagement. It is about being a valuable resource, a trusted authority and sharing information, rather than pitching products and services. The Get In Touch!® campaign includes great content that supports your efforts to reach and engage clients and prospects-whether that content is a presentation, digital and social ads, print and video tools, a sleek infographic or a well-crafted case study. This session will focus on how to create and leverage the many forms of content to promote your business, influence word of mouth and leverage content as a value-driven differentiator. Get in touch by delivering valuable content in the right forms and places, specifically designed to communicate the power of promo to buyers everywhere.
     
    Learning Objectives:

    * Understanding of the Get In Touch Campaign (When and How It Evolved)
    * Access to the toolkit and resources available for use in your individual
    * Why utilizing these resources will set you apart from your competition and align you as an industry powerhouse


    About Dana Geiger
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    Dana Geiger is the Regional Relations Manager for PPAI. She joined the PPAI Team in March of this year and has over 14 years experience in the nonprofit arena. She has served as executive director of VAPPA, CPPA and PPAF and brings expertise in marketing and strategic growth.

    1 CAS Credit 


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